Retail innovation is often associated with technology: AI, data platforms, connected stores, automation or new digital experiences. But technology alone does not create innovation. Innovation begins with a more fundamental question: “How does the business create, deliver and capture value for the customer?“. That is the role of Commercial Strategy. Commercial transformation then turns that...Read More

For decades, the organisation chart has been one of the clearest representations of how a company operates, it shows hierarchy, reporting lines, functional ownership and managerial accountability, it tells us where expertise sits, who is responsible for decisions and how work is expected to move through the organisation. But the nature of work is changing....Read More

When Retail optimises everything, what Happens to desire? Retail has never had access to as much information as it does today. And this is risky. Customer behaviours can be tracked across channels. Demand can be forecast at SKU level. Prices can be adjusted in real time. Campaigns can be tested, measured and refined. AI can...Read More