Leading across Generations – why yesterday’s playbook no longer works

Interview

The modern workplace is more generationally diverse than ever, with up to 5 generations working side-by-side. (and in Retail the additional challenge is to satisfy 5 generations of consumers. I see a strong link between the two, but let’s stay focus on employees).

Traditional, vertical, or horizontal but still “one-size-fits-all” leadership strategies – yesterday’s playbook – are increasingly ineffective because they fail to address the unique values, communication styles, and expectations of each generation.

Key reasons the old playbook fails?

Diverse values and motivations

Baby Boomers may prioritize loyalty and hierarchy, Gen X values independence and flexibility, Millennials seek collaboration and purpose, and Gen Z expects transparency, digital integration, and social responsibility. A single management style cannot resonate across such varied priorities.

Different communication preferences

Older generations often prefer formal, face-to-face communication, while younger employees lean toward digital and informal channels. Relying solely on traditional communication methods can alienate parts of the team.

Varied attitudes toward technology and change

Millennials and Gen Z are digital natives, expecting rapid adoption of new tools, while older generations may be less comfortable with constant technological change. Yesterday’s playbook, which may resist or slowly adopt new tech, can hinder productivity and engagement.

Expectations for inclusion and feedback

Younger generations expect inclusivity, regular feedback, and opportunities for growth, while older models often emphasize top-down management and annual reviews.

Work-Life balance and flexibility

Gen X, Millennials, and Gen Z place high value on flexibility and work-life balance, challenging the older norms of fixed schedules and rigid structures.

What works instead?

Adaptability and Flexibility

Leaders must tailor their approach, offering multiple communication channels and flexible work arrangements to suit diverse needs.

Mutual learning and reverse mentoring

Encouraging knowledge exchange between generations—pairing tech-savvy younger staff with experienced older employees—promotes innovation and mutual respect.

Open dialogue and breaking down stereotypes

Creating safe spaces for all generations to share perspectives and preferences breaks down barriers and builds trust.

Personalized development

Offering individualized training and growth opportunities ensures all employees, regardless of age, feel valued and supported.

Inclusive decision-making

Engaging multigenerational voices in key decisions leads to better outcomes and higher retention.

Finally, yesterday’s playbook – characterized by uniform policies, rigid hierarchies, and limited communication channels – no longer fits the needs of today’s multigenerational workforce and effective leaders now prioritize adaptability, inclusivity, and continuous learning to harness the strengths of every generation, driving innovation and unity in the workplace.

With AI, leaders will focus more on human feelings and skills, helping teams improve through technology.

In conclusion, the leadership of tomorrow will be “collaborative, inclusive, and responsible,” leveraging AI to enhance human potential.

My personal advice for new generations of Leaders? To thrive, I recommend:

  1. Stay curious and open-minded.
  2. Experiment and learn continuously.
  3. Choose an environment aligned with your values.
  4. Surround yourself with people who challenge and complement you.
  5. Maintain balance (Mens sana in corpore sano).

My personal Leadership philosophy: a dynamic alliance of generations, where the cocktail of senior expertise and Gen Z innovation is the formula.


About the author

Giovanna is an accomplished business leader with over 20 years of global expertise in international multichannel retail, technology, and digital innovation, with a deep specialization in Fashion & Luxury and FMCG. Her career is defined by leading transformational change, driving performance, and optimizing operations within renowned multinational companies, all while steering diverse, cross-functional teams toward excellence. Her passion for both business and people fuels her belief that customer experience and brand DNA are the essence of success. Her secret to thriving in the corporate world? A relentless focus on the most valuable asset: people. Giovanna’s academic foundation in Political Sciences and Government from the University of Padova, in the historic Venice region, enriched her with a profound understanding of law, economics, philosophy, and languages. This broad education sharpened her intellect and critical thinking, shaping her into a leader with an open mind and an international outlook. Multilingual and multicultural, Giovanna speaks English, French, and Italian fluently for her professional life, Spanish with friends, and Venetian at home. Her life journey, having lived in Italy, France, and Malta, has fostered an adaptable communication style and a situational leadership approach honed through real-world experience, a commitment to continuous improvement, and a “test & learn” mindset. Her rise from a sales assistant during her university days to global leadership roles is a testament to her curiosity and unwavering drive for growth. Step by step, she has built a career founded on transformative results, creating high-performing teams and harnessing the power of multinational resources. Beyond the boardroom, Giovanna finds balance through trekking, jogging, and yoga, which she enjoys with her family and friends. Her solo pursuits of reading, chanting, and meditation nourish her spirit. A lover of red roses, dark chocolate, and fine wine—especially from Italy and France—she delights in travel, culinary arts, and exploring local cultures and traditions.